That is because they are for sale on Kickstarter and Indiegogo. Once the crowd funding is over they may start to sell on the website, or they may have distributors do the selling. But until the crowdfunding is complete, the only way to obtain devices is via the Kickstarter or Indiegogo.
Just think, would it be fair to be selling and shipping devices on the website when everyone who signed up for the Kickstarter or Indiegogo are still waiting for devices? No it would not.
In fact I assure you if they did it that way then people would complain about it being available on the website while they have to wait for the Kickstarter/Indiegogo.
Either way you lose, if you are DPR team.